THE ARES PROGRAM NAMES UNDER ARMOUR AS OFFICIAL TRAINING PARTNER IN PREPARATION FOR GROUNDBREAKING JOURNEY TO MARS
Global Performance Brand Inks Landmark Partnership to Provide ARES III Crew with Innovative Training Gear
Sources: Under Armour, The Ares Program, 20th Century Fox
Houston, TX (September 9, 2035) – Today, the Ares Space Program and Under Armour announce a historic partnership in which the global performance brand will provide innovative, state-of-the-art training gear to the Ares III crew as they embark upon the rigorous journey to Mars.
Building on the success of the Ares I and Ares II missions to Mars, the Ares III will break ground again with a 31-day surface mission to examine the planet’s biological and geological history – our longest mission yet. Preparing for such a mission requires every astronaut to undertake hundreds of hours of physical training at the highest level. With that in mind, we’ve partnered with Under Armour to ensure our crew receives the best training possible.
“As brands go, I can’t think of a better partner for this mission,” said astronaut Mark Watney. “Their mantra of hard work and accomplishment speaks to everything it means to become an astronaut. The constant repetition of drills and training and preparation is as much a battle of the self as it is against the challenges themselves. For an organization that embraces the I WILL attitude, they’re the perfect company to help us as we press forward, because for us, we have to train like survival is our only option.”
The brand and Ares III team will debut Watney’s pre-mission training program that consists of extensive strength and endurance workouts to help prepare him for intense G-forces, to sustain muscle mass and bone density in space, and to cope with the challenges of long-duration space flight.
Since the Ares III crew must train like world-class athletes, Under Armour has made the commitment to support this history-making endeavor as it advances the future of humanity. To learn more about the training program and brand partnership, please visit: http://fox.co/LeaveYourMark
Follow Mark Watney @MartianMovie on Twitter and Under Armour @UnderArmour on Twitter and Instagram.
About The Ares Space Program
Mankind’s most ambitious undertaking, the Ares Space Program will send five teams comprised of international astronauts to Mars for a series of missions aimed at investigating the planet’s biological, atmospheric and geological history. Launched in partnership with both private companies and governmental agencies, the Ares program is the product of a second great space race built on the spirit of cooperation and human endeavor. The program will culminate with the christening of a new global space station that will serve as a launching pad for future missions. For further information, please visit www.areslive.com.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.